About Us

Founded in 2004 by visionary designer Luigi Midulla, #VDR is the embodiment of a movement that breaks traditional rules and brings a new perspective to fashion.

Luigi aimed to create collections that rejected the ordinary and celebrated individuality. With his extensive experience and collaborations in the fashion world, he set out on his own path with the desire to create a timeless but always forward-looking brand.

Because fashion is not just about clothes; it is a vision, a stance and a strong message to the world. For Luigi Midulla, this message is an identity that he has been passionately building for years. His journey in the fashion world has been shaped by independence, courage and the determination to go beyond the norm. It is this spirit that has transformed #VDR into a stance that goes beyond being a brand—a manifesto that balances aesthetics and power, charting its own path.

#Via Delle Rose, the “Road of Roses”, is not just a name; it is a symbol of passion, strength and a chosen path. The rose is a flower that attracts attention with its aesthetic power, its presence is felt but it maintains its own space. #VDR is exactly like that – strong, clear and original. The road, on the other hand, symbolizes independence and the courage to choose your own direction.

As a design brand, #VDR represents a style that charts its own course in the fashion world and is not afraid to stray from defined boundaries.